Adam Fidler

Adam Fidler is widely regarded as the world’s #1 teacher and coach for administrative and executive assistants. He is renowned for his passion about the value of first-rate executive support, his perspectives on the true role of the executive assistant and his inspirational teaching style. Adam is the author of the much-loved EA Manifesto: The Executive Assistant What I Am, which has touched the hearts and minds of executive assistants the world over.


Over the course of his career, Adam gained broad corporate experience as a Board-level/C-Suite EA/Business Support Manager in a variety of blue-chip organizations, including The Boots Company PLC, Bank of America and as a Private PA to a high-profile chairman. This broad-based experience gives Adam an enviable level of expertise in the field of executive and business support, and the role of the 21st century executive assistant, which he has successfully translated into high-level training programs for executive assistants.

In response to demand, Adam set up his training consultancy, Adept Executive Consulting Ltd, in 2015, but has been teaching secretaries, PAs and EAs since 2008 for clients such as Pitman Training Group, Jan Jones Worldwide and CBM Training (South Africa). Because of his clear, methodical and inspirational teaching style – peppered with humor – Adam is a sought-after speaker at industry events and conferences throughout the world.

The Strategic Executive Assistant


A ground-breaking program for executive assistants and business managers that provides a totally fresh perspective on the role of the executive assistant. The program empowers executive assistants to develop their business awareness and management understanding to become personal leaders, enablers and business support managers in their own right. 

Topics covered include:

  • A new definition of executive support
  • Leadership and management in context of the EA role
  • Business strategy for the executive assistant
  • Developing executive presence and gravitas
  • Adam Fidler’s EA Success Factors ™ competency framework
  • Emotional Intelligence – the 4 Essential Cs

This program is for new and experienced executive assistants, providing strategies and tools to excel at what they do and be a more effective assistant. The course includes Adam Fidler’s revolutionary Five Folder System™, enabling office staff to remain organized in their workflow, even when swamped with work.

Topics covered include:

  • Skills and competencies required to succeed in this changing role
  • The Executive Assistant Competency Model ™- the “What” and the “How”
  • The Five Folder System™ to remain organized and on top of your workload
  • Managing your emotions at work
  • Setting boundaries, pushing back diplomatically and appropriately
  • Essential daily routines for the executive assistant
  • E-mail and In box management
  • Strategies for working effectively with your boss
  • Meetings, agendas and itineraries. Minute-taking tips


Designed for people who are new to the assistant or support role, who want a course to help them hit the ground running and prepare them for the assistant job. This interactive program gives students practical, hands-on strategies and all the essentials they need to perform well as a contemporary assistant in the business world.

Topics covered include:

  • Understanding the role of the assistant in the context of business organizations, leaders and managers
  • Duties and responsibilities of an assistant; how to lighten your manager’s load by being proactive and taking initiative
  • How to plan and structure your working day
  • Self development, career planning and goal setting
  • Interpersonal skills for building relationships; appearance, attitude, demeanor
  • Fundamentals of the assistant’s daily routines


“Quite simply, the best EA trainer of the modern age!” 
~ Louisa Blankson, PA to Chairs, Big Lottery Fund

“I came away from The Strategic Executive Assistant course both excited and enthused about my role. Using the tools and techniques covered, I was able to define a more strategic EA role going forward and wrote a paper to my Board setting out how I could support them more effectively. I have since been promoted and believe I would not have achieved this had I not attended the course. Adam’s delivery is engaging, clear and concise and draws on real life examples. Adam is an excellent trainer and I cannot recommend him highly enough.”
~ Lisa Black, Senior PA, Stephens Scown LLP

“Following my attendance on The Strategic Assistant course, I returned to work and pitched some changes I wanted to make in my role, incorporating me taking a more strategic approach to my position which would support my bosses more effectively, as well as allowing me the development and growth in my role as their assistant. At my performance review I was given the long-awaited title of ‘Executive Assistant’ and a raise in my salary to reflect such changes. Had I not attended this course, I would still be in the same position, not learning about the changes that are happening in the assistant industry and not progressing myself as an EA. This course has benefitted me, my executives and our company overall. It’s thanks to Adam and his course that all this has happened!”
~ Frankie Knight, EA to CEO, Brandwatch



To Book Adam Fidler for an event please contact us at:


or via email:

To Book Adam Fidler for an
event please contact us at:


or via email: